Operation Wish

Sears launched Operation Wish in 2006 in coordination with the Canadian Forces Personnel and Family Support Services (CFPFSS). The program allows Canadian Troops stationed abroad to place online orders for their loved ones from the Sears Wish Book® catalogue and sears.ca. Copies of the catalogue are sent to Canadian Soldiers, Sailors and Air Force personnel posted to operational missions overseas, including Afghanistan where Canada has its largest contingency of troops stationed outside of their home bases.

“We began Operation Wish as a way of providing Canadian Soldiers stationed abroad with a connection to their families back home,” said Dene Rogers, President & CEO, Sears Canada. “It has proven to be a success and we have formed a great alliance with the Canadian Forces Personnel and Family Support Services who has been invaluable in helping us to connect with deployed troops and their families at home. We have been overwhelmed with support from our customers and associates for this initiative.”

Deployed troops who choose to order from the Sears Wish Book catalogue or sears.ca receive a special discount of 10% off their online merchandise order placed from November 1 until December 19, 2008 as our gift to them.

Sears Canada is also proud to contribute to CFPFSS morale and welfare programs. In 2007, Sears made a donation of $60,000 to these programs that provide services and assistance to Canadian Forces and their families.

For more information on Operation Wish please contact Nancy Branco, National Sponsorship and Donations Manager at 613-995-0321 or at branco.nancy@cfpsa.com

January 4, 2009 20:50

A banner of family photos of deployed soldiers with signatures and wishes will be sent to Afghanistan on December 16th.

Watch the Operation Wish video