WHO – PSP MANAGERS/GENERAL MANAGERS/GOLF CLUB PRESIDENTS

WHAT – BUSINESS OF GOLF SEMINAR

WHERE - The Hylands Golf Club in Ottawa

WHEN - Sunday October 27th-Tuesday October 29th, 2002

WHY -

• Develop a long-term program to improve the effectiveness of the golf club operations
• To offer an initial two day education opportunity for military golf club managers

OBJECTIVES

• To provide management tools in the area of business planning marketing and hospitality
• To provide clubs with new revenue and sponsorship opportunities
• To document a set of "best practices" for the golf industry (inside & outside the military)
• To provide an opportunity for golf club managers to review trends and share ideas
• To partner with organizations within the industry - i.e. National Golf Course Owners Association

SCHEDULE OF EVENTS

SUNDAY - DAY ONE – Morning
Travel to Ottawa

SUNDAY - DAY ONE – 1200
Golfing 1200 - 1700
Meet and Greet & Dinner 1730-2200

MONDAY - DAY TWO - Morning 0730 - 1230
Breakfast 0730-0845
Opening - Clay Melnike, Randy Helgason, DPSPR
Vision of the Program – Christian Roy
Global, Sport and Golf Industry Trends "Part A"
Golf Industry & Military Golf Trends "Part B"
Group Discussion 1 (3 Syndicates)

LUNCH 1230 – 1400 1400 Lunch Speakers " NGCOA & Current Golf Issues" - Mr.Jeff Calderwood

MONDAY - DAY TWO – Afternoon 1400 – 1700
Group Presentations by Syndicate 1400-1430
Marketing, Advertising & Promotion - Ms. Irene Khattar 1430-1630
Open Forum - Software Requirements 1630-1730 (Operation Matrix)

MONDAY - DAY TWO - 1730 - 2230 Evening Software Presentation Night
Industry Wine & Cheese
Golf Software Presentation, Discussion & Social
#1 Red D Technology Inc
#2 Software Motif
#3 Jencess
#4 Gary JonasComputing Computing Ltd

TUESDAY - DAY THREE – Morning 0730 -1230
Breakfast 0730-0845
0900 - 1000 Speaker - Golf Club Economics- Club Car
Case Study - POS System - Ray Pineau 1000 to 1030
Effective Management and Business Practices - Barrie McWha 1045 - 1215
Q & A Open Forum

LUNCH 1230 – 1400 Lunch Speaker - Bob Daunais: President and Team Captain, CISM Golf

TUESDAY - DAY THREE – Afternoon 1400 – 1600
The New On-line Business Planning Program - Dee Bernier PSP Manager Borden
Retail & Merchandising -Accolade: Mark Roy & Mark Post
Sponsorship Within the Military - Paul McDonald CFPSA Sponsorship Manager
Software evaluation, conference evaluation & final vision
"Closing Comments... next steps - "The Way Ahead"

Days Inn Ottawa Airport (613) 739-7555

If you need to be reached during normal working hours while attending the seminar, please leave instructions to contact David at (613) 995-8077 or you may be reached at Hylands Golf Club C/O General Reception (613) 521-5009